Growth Marketing Resources
INBND Growth Marketing resources are aimed at anyone with an interest in growing revenue through a better growth marketing focus, lead generation strategies, sales and marketing alignment, and marketing process optimisation. Topics cover growth marketing, content marketing, inbound marketing, webinar marketing, lead generation, sales, and many other topics to help your organisation grow. Happy reading!
Whitepapers:
CMO Guide To Revenue Growth
This guide provides answers to questions such as:
- What is the new growth mandate?
- Which skills does the modern CMO need to acquire?
- How do the CMO’s strategy and focus need to change?
- How can the CMO drive growth?
Take up your CMO Growth Mandate today and stay ahead of the rest.
Who Is Responsible For Marketing-Driven Revenue?
In this whitepaper you will learn about:
- Why traditional marketing fails to deliver
- Whether Marketing, Sales or the C-level is ultimately responsible for marketing-driven revenue growth
- Where you should position Growth Marketing in your organisation
Blog Posts:
Urgh… 2017 Predictions! Really?
It’s nearly that time of year again. Predictions time! Yay. Urgh. Every January (the really keen ones do it December when every man and his dog is trying their hardest to balance Christmas parties with [...]
Company Founder Interview – Paul Greaves (ZiMovi)
Founder Interview - Paul Greaves: Last week I interviewed Paul Greaves, the Co-Founder and CEO of Video Hosting and Syndication Platform ZiMovi. Paul gave me some detailed insight into the journey that led him [...]
Who is responsible for marketing-driven revenue?
It’s a simple question. So what is the answer? It’s “marketing-driven”, so surely it’s the marketing department’s responsibility… But we're talking about "revenue growth responsibility", so where does sales come into the equation? And what [...]