It might be the first time you’ve come across the term “Webinar Marketing Consultancy”. Admittedly it’s niche, but webinar adoption has been steadily increasing for over a decade. The rate at which organisations are recognising the webinar’s contribution to their marketing funnel, marketing qualified leads (MQLs), and Sales Qualified Leads (SQLs) has firmly established webinars [...]
For decades, Chief Marketing Officers (CMOs) have been guardians of the brand. Often, especially in B2B, CMOs have also been the public face of the company at events and in the press. Increasingly, this role is changing and an opportunity has arisen for CMOs to become the primary drivers of revenue growth. This opportunity is driven [...]
The CMO Council and Deloitte found that the role and mandate of CMOs globally are changing towards a more revenue-oriented approach. However, the reality in 2017 is that often this is not reflected in practice. Read this interview with Caroline Taylor, CMO Global Markets at IBM, about her view of what the revenue focus should [...]
I have noticed varying performance of my Linkedin updates, at least when it comes to “views” as counted by Linkedin. This may not have anything to do with the “new Linkedin”, i.e. this is not a post to trash-talk Linkedin. While these finding are entirely unscientific, and perhaps entirely applicable only to my own account, it [...]
