CMOs’ Opportunity To Become Revenue Growth Drivers

By | June 8th, 2017|Categories: CMO, Growth, Guide, Lead generation, Marketing, Metrics, Revenue, Sales|

For decades, Chief Marketing Officers (CMOs) have been guardians of the brand. Often, especially in B2B, CMOs have also been the public face of the company at events and in the press. Increasingly, this role is changing and an opportunity has arisen for CMOs to become the primary drivers of revenue growth. This opportunity is driven [...]