For decades, Chief Marketing Officers (CMOs) have been guardians of the brand. Often, especially in B2B, CMOs have also been the public face of the company at events and in the press. Increasingly, this role is changing and an opportunity has arisen for CMOs to become the primary drivers of revenue growth. This opportunity is driven [...]
Over a period of six months, INBND's Managing Director Lev Cribb interviewed 9 CEOs, Founders, and CMOs. These CxOs have started companies, created winning marketing strategies, and led companies to impressive growth. Combined, and individually, these leaders hold tremendous experience, insight and knowledge that anyone can learn from. In this post Cribb shares his hightlights [...]
Increasingly, Chief Marketing Officers (CMOs) have the ambition and mandate to become key drivers of revenue growth within their organisation. However, the gap between ambition and reality is still too big for comfort for many organisations. INBND is due to publish its CMO Guide To Revenue Growth, which answers questions such as: What is the CMO’s [...]
The CMO Council and Deloitte found that the role and mandate of CMOs globally are changing towards a more revenue-oriented approach. However, the reality in 2017 is that often this is not reflected in practice. Read this interview with Caroline Taylor, CMO Global Markets at IBM, about her view of what the revenue focus should [...]
The CMO Council and Deloitte found that the role and mandate of CMOs globally are changing towards a more revenue-oriented approach. However, the reality in 2017 is that often this is not reflected in practice. Read this interview with Pat Geary, CMO of Robotic Process Automation Software vendor BluePrism, about his view of what the [...]
The CMO Council and Deloitte found that the role and mandate of CMOs globally are changing towards a more revenue-oriented approach. However, the reality in 2017 is that often this is not reflected in practice. Read this interview with Steve Tongish, CMO of RealVNC, about his view of what the revenue focus should be for [...]
