Over a period of six months, INBND's Managing Director Lev Cribb interviewed 9 CEOs, Founders, and CMOs. These CxOs have started companies, created winning marketing strategies, and led companies to impressive growth. Combined, and individually, these leaders hold tremendous experience, insight and knowledge that anyone can learn from. In this post Cribb shares his hightlights [...]
The CMO Council and Deloitte found that the role and mandate of CMOs globally are changing towards a more revenue-oriented approach. However, the reality in 2017 is that often this is not reflected in practice. Read this interview with Caroline Taylor, CMO Global Markets at IBM, about her view of what the revenue focus should [...]
2016 ey? Pffft – so over it. What a year that was... One to forget for many, no doubt. So many things happened that just seemed to give the year a bitter aftertaste. A general feeling of “Urgh, I’m glad that’s over!”. So, is 2017 a positive year? 2016 started with a massive stock market slump [...]
Company Founder Interview With Martyn Hodgson: I met Martyn, Founder and CEO of Accounting and Business Solutions company Swirral, on Linkedin, when he approached me as part of his proactive outreach strategy on Linkedin. His approach was so different that he's one of only a handful of Linkedin contacts whom I have accepted without previously [...]
We love Simon Sinek here at INBND Growth Marketing. The man talks a lot of sense and it’s refreshing how clear and honest his thoughts and deliberations are. So it’s no surprise that one of his recent talks ("Simon Sinek on Millennials in the workplace" - view the video) inspired this blog post about the [...]
Company Founder Interview – Stephen Tucker: I first met Stephen, the Founder and CEO of website personalisation software Bunting, a while ago after an event in Manchester. I recently caught up with Stephen to ask him a couple of questions about his inspiration to start his own company. Quite unexpectedly, his answers were amongst the [...]
Company Founder Interview - Ben Thompson: I sat down with Ben Thompson, Co-Founder and Managing Director of Hoot Entertainment, to find out about his journey into the world of comedy and production. Having come from a TV & film background, Ben and his fellow founders started out well before social media and web video were [...]
Founder Interview - Paul Greaves: Last week I interviewed Paul Greaves, the Co-Founder and CEO of Video Hosting and Syndication Platform ZiMovi. Paul gave me some detailed insight into the journey that led him to start ZiMovi and what steps he took along the way to help him to succeed. I was impressed by how [...]
