What Is Growth Marketing?
What is Growth Marketing?
Growth Marketing places revenue generation at the centre of the marketing discipline. The CMO Council, together with Deloitte, assessed that today’s marketing leaders are in the midst of a significant shift from brand guardians towards revenue growth enablers. Read our CMO Guide To Revenue Growth whitepaper for more info.
With the rise of cloud-based marketing and sales technologies, it has never been more important to enable your organisation to benefit from this development. It’s no longer about obtaining data, but what you do with that data is important.
Revenue Growth Marketing considers the goal (Revenue Growth) alongside the strategy, tactics, tools and processes, with the aim of creating a new and cohesive flow of insights, leads, and revenue. As a result, marketing leaders take their place at the board room table as key influencers and revenue enablers.
INBND works with organisations to enable the leadership team for modern revenue growth, as well as working with the organisational stakeholders to implement strategies and processes to facilitate sustainable, measurable and scalable change. INBND enables your business to take control of the sales and marketing funnel by combining the most appropriate strategy with core tactics such as lead generation, inbound marketing, content marketing, and marketing automation.
Contact us today to find out how your organisation can benefit from the shift towards revenue growth marketing, and gain the competitive edge over others in your marketplace.
Read more on our Growth Marketing Focus page.
Looking for more info on Growth Marketing? Read on below:
Growth Marketing
Focus
Create a strong focus on revenue growth that unites marketing and sales. Evidence it through end-to-end lead flow visibility and churn reduction.
Sales And Marketing Alignment
Combine these two powerful disciplines to create a shared goal of revenue growth. Align processes, expectations and mindsets to produce results.
Lead Generation
Strategies
Focus on lead quality and precision to optimise conversion rates. Reduce lead waste by thoughtfully defining targets and processes.
Marketing Process and Lead Flow Optimisation
Optimise the underlying infrastructure of your marketing strategy and actvity. Purposefully design your processes with the outcome in mind.
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