Services Overview

INBND offers services that significantly contribute to lead generation and revenue growth through a specific and intentional growth focus. We believe in creating marketing processes so beautifully and logically designed they reignite the imagination of marketers and sales leaders, while providing sustainable revenue growth for the entire organisation.

Lead Generation Strategies

One of the most commonly asked questions in marketing is “How can we get more/better leads?” The answer lies in creating an intentional and sustainable approach to lead generation. This approach is different for every company, but is based on the same proven principles. INBND applies a logical and methodical approach tailored to your organizational situation to create lead generation strategies that drive growth.

Find out more!

Lead Generation Strategies

Marketing Process and Lead Flow Optimisation

Lead Flow Optimisation

Optimising lead flow enables organisations to channel quality leads to the sales organisation, while nurturing early stage leads to maturity. Many organisations already have lead generation expertise in-house, but often lack the time or expertise for an optimised lead flow model. INBND works with customers to determine lead flow requirements, highlighting where gaps prevent only the best leads from reaching the right sales people, and  implementing solutions that result in more sales and marketing success.

Find out more!

Marketing Process Optimisation

It is vital your organisation creates well-designed marketing processes that outperform the competition with high-quality marketing output. It is easy to lose sight of the processes that help marketing teams achieve their goals. Ironically, it’s the processes that hold the key to reducing pressure and improving success. As an internal ‘outsider’ INBND provides the focus to identify broken or missing processes and implement appropriate solutions.

Find out more!

Marketing Process Optimisation

Sales and Marketing Alignment

Sales and Marketing Alignment

Sales and Marketing Alignment is one of the core areas to gain a competitive advantage in your marketplace. A misalignment between Sales and Marketing is often identified, but rarely sufficiently rectified. INBND works with customers to identify and implement processes that remain operational even when key members of staff exit the organisation. At the heart lies an internal Sales and Marketing Service Level Agreement (SLA), which is based on thoroughly designed lead flow and qualification process.

Find out more!

Content Marketing Services

Content is the fuel for modern lead generation. With 81% of buyers self-educating themselves before engaging in a sales conversation (AdWeek), content is a core element of customer engagement. INBND works with customers to identify and create content and content delivery formats that will engage your target audience throughout the entire sales funnel. INBND offers content marketing services as standalone content creation or as part of a wider content and lead generation strategy.

Find out more!

Content Marketing Services

Demand Centre Design

Demand Centre Design

Demand Centre is the term used for the team structure servicing your lead generation requirements. Depending on your organisation’s requirements this can include lead generation, sales development and marketing functions and can be a virtual or dedicated team of experts. INBND works with customers to create the structure and processes to incorporate the Demand Centre with new and existing marketing and sales processes. A Demand Centre represents the organisation’s dedication to growth and is the internal centre of excellence for all aspects around lead generation and conversion.

Find out more!

Lead Generation Health Check

Demand Centre is the term used for the team structure servicing your lead generation requirements. Depending on your organisation’s requirements this can include lead generation, sales development and marketing functions and can be a virtual or dedicated team of experts. INBND works with customers to create the structure and processes to incorporate the Demand Centre with new and existing marketing and sales processes. A Demand Centre represents the organisation’s dedication to growth and is the internal centre of excellence for all aspects around lead generation and conversion.

Find out more!

Lead Gen Health Check

Webinar programme design

Webinar Programme Design and Implementation

Webinars are a highly optimised content type, combining a very engaging and interactive interface with granular analytics. INBND works with customers to design and implement sustainable and highly productive webinar programmes. The result is higher lead volume and quality, as well as providing the basis for a high volume of spin-off content, including blogs, videos, slideshares and social content. INBND provides services around all aspects of webinar marketing as standalone or in combination with other services.

Find out more!

Webinar Programme Health Check

Webinars, or entire webinar programmes, may not always perform as desired. There can be a range of factors that cause a lack of performance or results. Knowing where to look and make changes can be a challenge few of us have time for. INBND offers a webinar programme health check, which determines problem areas often even before they cause issues. Part of the webinar programme health check is a workshop that assesses the problem areas we have identified and works on possible solutions to create a more effective webinar programme.

Find out more!

Health Check

webinar moderator services

Webinar Moderator Services

A well-chosen webinar moderator not only leads audiences and subject matter experts through the webinar, but is able to engage the presenters and audience alike. Awareness of the topic is just as important as the ability to interview, guide and add value. An interactive and engaging webinar produces more high-quality leads and becomes a core marketing asset in your lead generation strategy. INBND has extensive experience with webinar moderation and is available to moderate your webinars, or train your own moderators, to achieve webinar excellence.

Find out more!