It might be the first time you’ve come across the term “Webinar Marketing Consultancy”. Admittedly it’s niche, but webinar adoption has been steadily increasing for over a decade. The rate at which organisations are recognising the webinar’s contribution to their marketing funnel, marketing qualified leads (MQLs), and Sales Qualified Leads (SQLs) has firmly established webinars [...]
For decades, Chief Marketing Officers (CMOs) have been guardians of the brand. Often, especially in B2B, CMOs have also been the public face of the company at events and in the press. Increasingly, this role is changing and an opportunity has arisen for CMOs to become the primary drivers of revenue growth. This opportunity is driven [...]
Increasingly, Chief Marketing Officers (CMOs) have the ambition and mandate to become key drivers of revenue growth within their organisation. However, the gap between ambition and reality is still too big for comfort for many organisations. INBND is due to publish its CMO Guide To Revenue Growth, which answers questions such as: What is the CMO’s [...]
The CMO Council and Deloitte found that the role and mandate of CMOs globally are changing towards a more revenue-oriented approach. However, the reality in 2017 is that often this is not reflected in practice. Read this interview with Caroline Taylor, CMO Global Markets at IBM, about her view of what the revenue focus should [...]
The CMO Council and Deloitte found that the role and mandate of CMOs globally are changing towards a more revenue-oriented approach. However, the reality in 2017 is that often this is not reflected in practice. Read this interview with Steve Tongish, CMO of RealVNC, about his view of what the revenue focus should be for [...]
In what is easily the most important and insightful report for CMOs in a long time, The CMO Council and Deloitte have researched and identified the factors affecting the role of today’s Chief Marketing Officer (CMO). A particular focus was put on the responsibility of Marketing to drive revenue growth in businesses. So, do CMOs [...]
