Report tells CMOs: Step up, assume accountability and drive growth

By | January 13th, 2017|Categories: Growth, Marketing, Revenue|Tags: , , , , , , , , , |

In what is easily the most important and insightful report for CMOs in a long time, The CMO Council and Deloitte have researched and identified the factors affecting the role of today’s Chief Marketing Officer (CMO). A particular focus was put on the responsibility of Marketing to drive revenue growth in businesses. So, do CMOs [...]