Webinar Progamme Design

INBND uses its in-depth expertise in designing and implementing comprehensive webinar programmes to give its customers a competitive edge. Webinars contribute significantly to lead generation and content marketing strategies, as one of the most effective forms of content available to marketers today.

Webinar Moderator Services

Looking for a professional webinar moderator who adds value to your webinar and manages to engage subject matter experts and audiences alike? Contact INBND today to find out more how our webinar moderator services can ignite growth for your webinar programme.

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Growth

/Growth

12 Symptoms: Do I Need Growth Marketing?

By | October 20th, 2017|Categories: Churn, Growth, Growth Marketing, Marketing|

To answer the question "Do I need Growth Marketing?" we have compiled 12 symptoms you’ll want to check to find out whether you need to focus more on Growth Marketing. What is Growth Marketing? Where would we be if, when met with failure, we’d give up? As business professionals, we investigate failure to avoid making the [...]

CMOs’ Opportunity To Become Revenue Growth Drivers

By | June 8th, 2017|Categories: CMO, Growth, Guide, Lead generation, Marketing, Metrics, Revenue, Sales|

For decades, Chief Marketing Officers (CMOs) have been guardians of the brand. Often, especially in B2B, CMOs have also been the public face of the company at events and in the press. Increasingly, this role is changing and an opportunity has arisen for CMOs to become the primary drivers of revenue growth. This opportunity is driven [...]

Pre-register: CMO Guide To Revenue Growth

By | May 15th, 2017|Categories: CMO, Growth, Lead generation, Marketing, Revenue, Sales|

Increasingly, Chief Marketing Officers (CMOs) have the ambition and mandate to become key drivers of revenue growth within their organisation. However, the gap between ambition and reality is still too big for comfort for many organisations. INBND is due to publish its CMO Guide To Revenue Growth, which answers questions such as: What is the CMO’s [...]

CMO Interview with Caroline Taylor (IBM)

By | May 2nd, 2017|Categories: CMO, Growth, Inspiration, Interviews, Leadership, Marketing, Metrics, Revenue|

The CMO Council and Deloitte found that the role and mandate of CMOs globally are changing towards a more revenue-oriented approach. However, the reality in 2017 is that often this is not reflected in practice. Read this interview with Caroline Taylor, CMO Global Markets at IBM, about her view of what the revenue focus should [...]

CMO interview with Pat Geary (BluePrism)

By | February 20th, 2017|Categories: CMO, Growth, Interviews, Lead generation, Leadership, Marketing|

The CMO Council and Deloitte found that the role and mandate of CMOs globally are changing towards a more revenue-oriented approach. However, the reality in 2017 is that often this is not reflected in practice. Read this interview with Pat Geary, CMO of Robotic Process Automation Software vendor BluePrism, about his view of what the [...]

CMO Interview With Steve Tongish (RealVNC)

By | February 16th, 2017|Categories: CMO, Growth, Interviews, Lead generation, Leadership, Marketing, Revenue|

The CMO Council and Deloitte found that the role and mandate of CMOs globally are changing towards a more revenue-oriented approach. However, the reality in 2017 is that often this is not reflected in practice. Read this interview with Steve Tongish, CMO of RealVNC, about his view of what the revenue focus should be for [...]

Report tells CMOs: Step up, assume accountability and drive growth

By | January 13th, 2017|Categories: Growth, Marketing, Revenue|Tags: , , , , , , , , , |

In what is easily the most important and insightful report for CMOs in a long time, The CMO Council and Deloitte have researched and identified the factors affecting the role of today’s Chief Marketing Officer (CMO). A particular focus was put on the responsibility of Marketing to drive revenue growth in businesses. So, do CMOs drive [...]

Who is responsible for marketing-driven revenue?

By | October 13th, 2016|Categories: Growth, Leadership, Marketing, Sales|Tags: , , , , |

It’s a simple question. So what is the answer? It’s “marketing-driven”, so surely it’s the marketing department’s responsibility… But we're talking about "revenue growth responsibility", so where does sales come into the equation? And what about the C-level, where does the buck actually stop when it comes to being accountable for enablement, growth and increasing turnover? [...]

Replacing “Generation LeadGen” With “Generation Growth”

By | September 28th, 2016|Categories: Growth, Lead generation, Marketing|

Forget about Millenials, Generation Y, or even Generation X. There is a whole generation of B2B marketers out there that have had "Lead Generation" drummed into them for the last ten years. "Generation LeadGen". And quite rightly so. Lead generation, driven by content and inbound marketing, is the key objective for any B2B marketing team. It [...]

Churn… and what Marketing can do about it

By | September 26th, 2016|Categories: Churn, Growth, Marketing, Sales|

Churn. Ever heard of it? Of course you have. But do you realise how much it actually impacts your company’s growth? Usually this insight is limited to a small number of people in the company. Depending on the size of the organisation the owner/CEO, MD and Commercial Director will know the churn rate. Probably also the [...]