Growth Marketing Resources
INBND Growth Marketing resources are aimed at anyone with an interest in growing revenue through a better growth marketing focus, lead generation strategies, sales and marketing alignment, and marketing process optimisation. Topics cover growth marketing, content marketing, inbound marketing, webinar marketing, lead generation, sales, and many other topics to help your organisation grow. Happy reading!
Whitepapers:
CMO Guide To Revenue Growth
This guide provides answers to questions such as:
- What is the new growth mandate?
- Which skills does the modern CMO need to acquire?
- How do the CMO’s strategy and focus need to change?
- How can the CMO drive growth?
Take up your CMO Growth Mandate today and stay ahead of the rest.
Who Is Responsible For Marketing-Driven Revenue?
In this whitepaper you will learn about:
- Why traditional marketing fails to deliver
- Whether Marketing, Sales or the C-level is ultimately responsible for marketing-driven revenue growth
- Where you should position Growth Marketing in your organisation
Blog Posts:
Report tells CMOs: Step up, assume accountability and drive growth
In what is easily the most important and insightful report for CMOs in a long time, The CMO Council and Deloitte have researched and identified the factors affecting the role of today’s Chief Marketing [...]
2017 – A Positive Year?
2016 ey? Pffft – so over it. What a year that was... One to forget for many, no doubt. So many things happened that just seemed to give the year a bitter aftertaste. A general [...]
Company Founder Interview With Martyn Hodgson (Swirral)
Company Founder Interview With Martyn Hodgson: I met Martyn, Founder and CEO of Accounting and Business Solutions company Swirral, on Linkedin, when he approached me as part of his proactive outreach strategy on Linkedin. [...]