Growth Marketing Resources
INBND Growth Marketing resources are aimed at anyone with an interest in growing revenue through a better growth marketing focus, lead generation strategies, sales and marketing alignment, and marketing process optimisation. Topics cover growth marketing, content marketing, inbound marketing, webinar marketing, lead generation, sales, and many other topics to help your organisation grow. Happy reading!
Whitepapers:
CMO Guide To Revenue Growth
This guide provides answers to questions such as:
- What is the new growth mandate?
- Which skills does the modern CMO need to acquire?
- How do the CMO’s strategy and focus need to change?
- How can the CMO drive growth?
Take up your CMO Growth Mandate today and stay ahead of the rest.
Who Is Responsible For Marketing-Driven Revenue?
In this whitepaper you will learn about:
- Why traditional marketing fails to deliver
- Whether Marketing, Sales or the C-level is ultimately responsible for marketing-driven revenue growth
- Where you should position Growth Marketing in your organisation
Blog Posts:
Replacing “Generation LeadGen” With “Generation Growth”
Forget about Millenials, Generation Y, or even Generation X. There is a whole generation of B2B marketers out there that have had "Lead Generation" drummed into them for the last ten years. "Generation LeadGen". And [...]
Churn… and what Marketing can do about it
Churn. Ever heard of it? Of course you have. But do you realise how much it actually impacts your company’s growth? Usually this insight is limited to a small number of people in the company. [...]
TED Talk Of The Month – September 2016
It's been around for a while. but still one of the best: How Great Leaders Inspire Action (Start With Why) by Simon Sinek - Watch the video now.