The INBND Blog
The INBND Growth Marketing Blog is designed to inform, advice and share information to help companies grow their revenue. Read more about improving your content and inbound marketing, your lead generation and lead flow processes, your sales and marketing alignment, and create a growth marketing focus in everything you do.
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Urgh… 2017 Predictions! Really?
It’s nearly that time of year again. Predictions time! Yay. Urgh. Every January (the really keen ones do it December when every man and his dog is trying their hardest to balance Christmas parties with [...]
Company Founder Interview – Paul Greaves (ZiMovi)
Founder Interview - Paul Greaves: Last week I interviewed Paul Greaves, the Co-Founder and CEO of Video Hosting and Syndication Platform ZiMovi. Paul gave me some detailed insight into the journey that led him [...]
Who is responsible for marketing-driven revenue?
It’s a simple question. So what is the answer? It’s “marketing-driven”, so surely it’s the marketing department’s responsibility… But we're talking about "revenue growth responsibility", so where does sales come into the equation? And what [...]
