The INBND Blog
The INBND Growth Marketing Blog is designed to inform, advice and share information to help companies grow their revenue. Read more about improving your content and inbound marketing, your lead generation and lead flow processes, your sales and marketing alignment, and create a growth marketing focus in everything you do.
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Over a period of six months, INBND's Managing Director Lev Cribb interviewed 9 CEOs, Founders, and CMOs. These CxOs have started companies, created winning marketing strategies, and led companies to impressive growth. Combined, and [...]
Increasingly, Chief Marketing Officers (CMOs) have the ambition and mandate to become key drivers of revenue growth within their organisation. However, the gap between ambition and reality is still too big for comfort for many [...]
The CMO Council and Deloitte found that the role and mandate of CMOs globally are changing towards a more revenue-oriented approach. However, the reality in 2017 is that often this is not reflected in [...]