Growth Marketing Resources
INBND Growth Marketing resources are aimed at anyone with an interest in growing revenue through a better growth marketing focus, lead generation strategies, sales and marketing alignment, and marketing process optimisation. Topics cover growth marketing, content marketing, inbound marketing, webinar marketing, lead generation, sales, and many other topics to help your organisation grow. Happy reading!
Whitepapers:
CMO Guide To Revenue Growth
This guide provides answers to questions such as:
- What is the new growth mandate?
- Which skills does the modern CMO need to acquire?
- How do the CMO’s strategy and focus need to change?
- How can the CMO drive growth?
Take up your CMO Growth Mandate today and stay ahead of the rest.
Who Is Responsible For Marketing-Driven Revenue?
In this whitepaper you will learn about:
- Why traditional marketing fails to deliver
- Whether Marketing, Sales or the C-level is ultimately responsible for marketing-driven revenue growth
- Where you should position Growth Marketing in your organisation
Blog Posts:
What gets most views on Linkedin?
I have noticed varying performance of my Linkedin updates, at least when it comes to “views” as counted by Linkedin. This may not have anything to do with the “new Linkedin”, i.e. this is not [...]
CMO interview with Pat Geary (BluePrism)
The CMO Council and Deloitte found that the role and mandate of CMOs globally are changing towards a more revenue-oriented approach. However, the reality in 2017 is that often this is not reflected in [...]
CMO Interview With Steve Tongish (RealVNC)
The CMO Council and Deloitte found that the role and mandate of CMOs globally are changing towards a more revenue-oriented approach. However, the reality in 2017 is that often this is not reflected in [...]