Whitepaper Download: CMO Guide To Revenue Growth

INBND Growth Marketing created this CMO Guide To Revenue Growth to help CMOs develop a revenue-focused and metric-driven marketing function for their organisations.

Research findings by The CMO Council and Deloitte support the need for Chief Marketing Officers (CMOs) to make this transition and expand on the traditional role of brand ombudsman. INBND Growth Marketing’s Managing Director interviewed four CMOs:

  • Caroline Taylor, CMO Global Markets at IBM
  • Jo Scarlett, CMO at PA Consulting
  • Pat Geary, CMO at Blue Prism
  • Steve Tongish, CMO at RealVNC

The result is a comprehensive report for CMOs and senior marketers. The whitepaper investigates what the new growth mandate means for CMOs and how senior marketers can drive the growth agenda in their organisation. Find out which skills you need to acquire, and which steps you need to take to succeed.

Download this whitepaper now.

Whitepaper: CMO Guide To Growing Revenue - INBND Growth Marketing