We love Simon Sinek here at INBND Growth Marketing. The man talks a lot of sense and it’s refreshing how clear and honest his thoughts and deliberations are. So it’s no surprise that one of his recent talks ("Simon Sinek on Millennials in the workplace" - view the video) inspired this blog post about the [...]
It’s a simple question. So what is the answer? It’s “marketing-driven”, so surely it’s the marketing department’s responsibility… But we're talking about "revenue growth responsibility", so where does sales come into the equation? And what about the C-level, where does the buck actually stop when it comes to being accountable for enablement, growth and increasing turnover? [...]
No doubt your Q4 is going to be busy, who’s isn’t? But is it going to make or break your year’s lead generation and funnel building efforts? You can busy yourself (and your company’s sales teams) with the right – or the wrong – type of work. Here’s a lead generation checklist with 5 key points [...]
Marketers and Sales people are like siblings that have opposite outlooks in life. In essence they have the same DNA, but were raised with different influences in their lives. In my early career I started out in Marketing, then had a stint of about 6 years in Sales (within a Marketing environment) before transitioning back into [...]
Never has it been more important – and possible – for Marketing and Sales teams to be more aligned. Doing so will have a direct impact on a company’s bottom line. Neither function can exist in isolation, and having worked on both teams over the course of 19 years I am sharing my view on what [...]
