Who is responsible for marketing-driven revenue?

By | October 13th, 2016|Categories: Growth, Leadership, Marketing, Sales|Tags: , , , , |

It’s a simple question. So what is the answer? It’s “marketing-driven”, so surely it’s the marketing department’s responsibility… But we're talking about "revenue growth responsibility", so where does sales come into the equation? And what about the C-level, where does the buck actually stop when it comes to being accountable for enablement, growth and increasing turnover? [...]